ABOUT
About
I’m Luis Aguilar Vargas. LAV Design is the name I work under — LAV stands for my initials. I started as a graphic designer in 2006. Over twenty years I moved into web design, front-end development and CMS work, building websites, AEM components, marketing emails and campaigns. Today I design digital experiences and build them, using AI to extend what I can make.
What I work with
Email and marketing technology
Responsive HTML email, audience segmentation and campaign setup, on platforms like Marketo and ExactTarget. HTML5 banners.
CMS and platforms
Adobe AEM components, WordPress, Drupal and Shopify (Liquid).
Design and frontend
HTML, CSS, JavaScript, React, Tailwind, Figma and the Adobe suite.
I can take a project from the design file to the live page, the campaign email and the CMS.
Twenty years
2006
Graphic and web design
2009
Web development, email and CMS
2014
Front-end UI/UX
2015
Adobe AEM components
2017
Email and HTML5 banners
2024
React and marketing apps
2026
AI-assisted digital experiences
How I work with AI
AI speeds up the work. It doesn’t make the decisions.
I decide.
Product, design and technical decisions are mine: what to build, what to keep, what to cut.
AI builds and explores.
It accelerates ideation and implementation. On Vetegram, an AI coding agent wrote the code from my decisions.
I review everything.
Checking each milestone in the browser, I caught what the implementation missed. I removed an autoplay carousel, asked for a smoother hover and reworked an animation using animation principles. On Costa Ballena, I rejected a desktop layout built at 420px instead of 1440px, and icons that mixed styles.
Being open about this is part of what I offer.