Costa Ballena Experience Builder
01 ·Concept case study
An AI-guided platform for building personal experiences in Costa Ballena, not itineraries.
- Product design
- UX strategy
- AI UX
- Figma



Luis Aguilar Vargas — LAV Design
UX / FRONTEND / CMS
I design the experience, then build it.
UX, frontend and CMS, with 20+ years of experience, using AI to extend what I can make. Based in Costa Rica, working remotely.
01 ·Concept case study
An AI-guided platform for building personal experiences in Costa Ballena, not itineraries.



02 ·Live demo
A veterinary-tech landing page migrated to React and Tailwind. Mobile Lighthouse performance went from 86 to 93, and accessibility violations from 1 to 0.

03 ·Demo, password-protected
A premium cigar store on Shopify, with buyers in Asia as its first market.

04 ·Design only, never launched
A landing page for an AI and web agency, adapted from a UI kit. The venture did not move past the design stage.

2006
Graphic and web design
2009
Web development, email and CMS
2014
Front-end UI/UX
2015
Adobe AEM components
2017
Email and HTML5 banners
2024
React and marketing apps
2026
AI-assisted digital experiences
I can take a project from the design file to the live page, the campaign email and the CMS.
Product, design and technical decisions are mine: what to build, what to keep, what to cut.
It accelerates ideation and implementation. On Vetegram, an AI coding agent wrote the code from my decisions.
Checking each milestone in the browser, I caught what the implementation missed. I removed an autoplay carousel, asked for a smoother hover and reworked an animation using animation principles. On Costa Ballena, I rejected a desktop layout built at 420px instead of 1440px, and icons that mixed styles.
Being open about this is part of what I offer.
I’m open to remote roles in UX engineering, design engineering and digital experience.
Hire meWorking remotely.